Okay... I'll admit that the words "pro video codec" and "white paper" won’t elicit excitement in many of you. But Apple has released details about this new format for video. What is exciting is that you get better quality at smaller files sizes (in plain English things look better and cost less to store on drives). So... maybe you can do something else like skydive to add excitement into the mix.
For those who want the tech-know-how.... check out the white paper. It’s only 11 pages and is filled with great info for video pros who need to create video or motion graphics for mac-based systems.