A great article about podcasters and advertisers....
I’ve often scratched my head how I can gather 2 million people each month... but advertisrs still go with magazines that deliver less than 25% of that. This article from Investor’s Business Daily is an important read. It also features a colleague of mine... Scott Bourne.
Lend Me Your Ears: Advertisers Begin To Target Podcasts
Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.
After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.
Read the rest.