| Image courtesy Apple |
My production company, like many of yours, has jumped with both feet into the HD waters. Production is easier than ever with great tapeless acquisition formats. Post keeps getting simpler with powerful desktop solutions and great breakout boxes. Seems like the only place it really falls apart is the client review stage.
Sure, you can compress HD clips for web delivery. Problem is most clients don’t have the monitor resolution, RAM, etc. to view HD (and don’t even get me started on color and contrast issues with the average PC monitor). You could burn a Blu-ray disc, except at $12 a pop (plus rush courier) that gets pretty expensive (and time consuming). So what’s a discerning post company to do? No the answer is not VHS… it’s Apple TV.
Read the whole story at ProVideoCoalition.com