Social Media

Publishing a Video to Facebook

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Facebook is the most popular social networking site in the world. In fact, in many countries, more than 50 percent of all adults have an account. Facebook is a free service that makes it easy to share video and news with friends, family, and colleagues. Most editing tools can publish directly to Facebook and it supports all major video formats like QuickTime and Windows Media but converts all these formats to Flash Video (and HTML 5 for mobile versions) after you upload.

Here's how to post a video to Facebook:

1. Sign up for a Facebook account at www.facebook.com. If you’re already a member, just log in.

2. Near the top of the page, click the Add Photo / Video button.

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3. Click the Upload Photo/Video button.

4. Enter a description into the field labeled “Say something about this.”

5. You can use the buttons along the bottom of the post to tag people in the video or add location information.Be sure to give details about your video to help the viewer understand the scene.

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6. Click the “Choose File” button to select a video on your computer for posting. Facebook says it supports more than 30 different formats, but it prefers an HD MP4 file. I find using the YouTube preset works great for Facebook. The upload limit on your account will vary, but to increase it, just verify your account on your profile page.

7. Click Post to add the video.

8. A status window opens to show you the progress of the upload. Depending on duration and site traffic, it can take a few minutes for your video to process and become available online.

9. The video is added to your video collection and is posted to your timeline. You can use the standard sharing features of Facebook to tell your friends about it.

Media and Social Media Symposium by RHED Pixel – Day 2

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Stream videos at Ustream

My company, RHED Pixel is offering a two day Media and Social Media Symposium. The event will be streaming live for two days (we have several 45 minute sessions). Below is the schedule for day two, Wednesday, October 26. We'll stream these only once… so if you want to catch these live you can watch below or at this link – http://www.ustream.tv/channel/rhed-pixel-open-house-day-1


10:00 AM EST
Video on the Go: Producing Video for Smart Phones, Apple iOS and Google Droid
Richard Harrington & Mark Weiser — RHED Pixel

11:00 AM EST
Measuring Social Media Results: Real World Metrics
Amy DeLouise

12:00 PM EST
More than 140 Characters: Enriching Twitter and Facebook with Photos, Video, and More
Richard Harrington— RHED Pixel

2:00 PM EST
You Can Hear the Difference: The Benefit of Audio Sweetening
Cheryl Ottenritter –Ott House Audio

3:00 PM EST
Color Grading your Video Project: When You Really Want to Fix it in Post
Robbie Carman — Amigo Media

4:00 PM EST
Fix it in Post: Rescuing Footage from Production Disasters
Brenda Spevak and Adam Martray — RHED Pixel

4:45 PM EST
The Perfect Key: What You Need to Know About Green Screen
Richard Harrington & Xi Lin —RHED Pixel

Media and Social Media Symposium by RHED Pixel – Day 1

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Stream videos at Ustream

My company, RHED Pixel is offering a two day Media and Social Media Symposium. The event will be streaming live for two days (we have several 45 minute sessions). Below is the schedule for day one, Tuesday, October 25. We'll stream these only once… so if you want to catch these live you can watch below or at this link – http://www.ustream.tv/channel/rhed-pixel-open-house-day-1


10:00 AM EST
Hypersyndication: How to Get Your Social Media and Video More Eyeballs
Richard Harrington — RHED Pixel

11:00 AM EST
Nobody Cares What You Had for Lunch: Practical Writing Tips for Social Media
Mary Fletcher — Fletcher Prince Marketing

12:00 PM EST
DSLR Video: Hollywood Style – DC Budgets
Rich Harrington & Mark Weiser — RHED Pixel

2:00 PM EST
Why 3D Matters: How your Brain Sees 3D Video
Chris Mayhew — V3 Imaging

3:00 PM EST
Hard Drives and Your Media: What You Don’t Know Can Hurt You
Mark Fuccio

4:00 PM EST
Five Innovations in Video Editing: How to Work Faster and Smarter
Richard Harrington & Adam Martray — RHED Pixel

5:00 PM EST
From Inspiration to Animation: Motion Graphics Design Showcase
Xi Lin & Esin Ozdag — RHED Pixel

Not on Twitter? Now’s the Time.

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Apple recently unveiled that Twitter would be tightly woven throughout the next version of their iOS.  IF you didn’t spot this trend, let me put it a new way: welcome to the tipping point.  Apple is about to make Twitter a default method for sharing news, photos, and information with your contacts.  Your phone will literally scan your address book and attempt to integrate Twitter throughout.

Now, some of you already use Twitter…which means you probably fall into three camps. You either love it, don’t know how to use it, or haven’t gotten past the confusing gibberish to even start.  Let me offer some advice to those who aren’t already benefiting.
Start by Following. Click the Who to Follow button and then look through recommended users as well as search for people you know.  Choose 50 people or brands that interest you and read them for two weeks.  See what they talk about and what information you’re finding out that you’d likely have missed if you had to search actively for it.

Keep reading the rest of the article here —http://www.asmp.org/strictlybusiness/2011/06/not-on-twitter-nows-the-time/

TV Networks Thinking More Like Web Marketers

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CBS and Nielsen are pushing for a new way in tracking TV viewership. TV has finally realized that age and sex don't seem to be good predicators of audience behavior. After extensive research, they are pushing for a model based on what people buy and what makes them buy than demographics.

The new categories they are suggesting are:

  • TV companions: For this group, TV is almost always on and is like a member of the family.
  • Media trendsetters: Early adopters of technology and new content, and also 39% multicultural.
  • Sports enthusiasts: Made up mostly of men, but most guys aren't classified here. This group also likes action-adventure programming.
  • Program passionates: Highly involved with favorite shows, and the biggest DVR time-shifters.
  • Surfers and streamers: Most open to watching alternative content on TV and most often using laptops or tablets to multitask while watching TV. They skew young, but include a large component of 50-plus people.
  • TV moderators: Those who enjoy being experts and leading others' choices.


Here's a detailed article on the change – http://adage.com/article/mediaworks/cbs-viewers-age-sex-matter-marketers/149534/

What do you think? To me it seems more like they are catching on to how the web has worked for years.

Slide Decks from RHED Pixel Open House

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The Business of Intranet Web Video

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Creative professionals know the impact that video has when it comes to changing minds, hearts and attitudes. Nothing is more compelling or effective than powerful visuals combined with meaningful words. With all of this possibility for persuasive message delivery, why then is video in the workplace frowned upon so often? Many corporations have blocked access to most web video portals. Some even go as far as to remove media player software. Their concerns seem to focus on reducing wasted time and protecting employees from inappropriate materials.

Read the whole article over at Creative COW for free – http://magazine.creativecow.net/article/the-business-of-intranet-web-video/