Photoshop and AE: Device Central In this installment of Photoshop and AE Video Adrenaline, Richard Harrington demonstrates how to combine Photoshop and After Effects to utilize a helper application designed for mobile -- Device Central CS5.5. In 2010, more money was made on mobile phones just delivering text and sms messages than all of Hollywood put together. In the future, getting content to mobile devices will be increasingly important. You're going to want to know how to get content to a wide range of devices. Check out more at –
Web Video
Posting to Vimeo from Final Cut Pro X
in Apple, DSLR Video, Video, Web Video
Vimeo is a popular website for sharing video (especially amongst professional and amateur filmmakers). It offers both free and paid accounts with different levels of service. Once you’ve set up a Vimeo account, you publish a project to Vimeo directly from Final Cut Pro X.
1. Select the project (or click in the Timeline) and choose Share > Vimeo.
2. Choose an account from the Account menu, or click Add to add an existing account. You can add more than one account to the list but can only export to one at a time.
3. Fill in the requests field:
▪ Password. Enter your Vimeo account password. You’ll need to enter it each time you want to publish for security purposes.
▪ Viewable by. Choose who can see the video.
▪ Title. Enter a name for the movie so others can search for it.
▪ Description. The information here helps power search features on the site and can convince others to watch your movie.
▪ Tags. You can use keywords to help viewers find your movie.
4. Select the “Set size automatically” option or deselect it and choose from the menu to control the size of the output movie. Vimeo has limits on free accounts as to how many clips and data can be uploaded each week.
5. Use the Compression menu as well as the Advanced and Summary areas to control the quality of the file generated. These controls are identical to the options previously discussed.
6. Click Next to read the terms of service. Click the blue hypertext to go directly to the terms of service and review the rights you are granting the video hosting provider.
7. When ready, click Publish. You can monitor progress with the Share Monitor in your Dock.
Be sure to preorder the new book – From Still to Motion: Editing DSLR Video with Final Cut Pro X
Delivering Video to Mobile Audiences
A presentation I gave on delivering video to mobile audiences. From a recent RHED Pixel open house.
Hypersyndication - How to Publish Your Video to Hundreds of Websites
A presentation about hypersyndication by Rich Harrington, from the RHED Pixel open house.
Get Results with the Adobe Media Encoder
Be sure to check out this new tutorial from Creative COW
http://library.creativecow.net/harrington_richard/Premiere-Pro_Adobe-Media-Encoder/1
In this tutorial for the Premiere Pro Video Adrenaline series, Richard Harrington uses the Adobe Media Encoder to go from your finished sequence right to the web, blu-ray, or other outputs with a quick hand-off and jump back into your editing.
Budgeting Guidelines for Web Video
If you’re looking for a pot of gold, you’re chasing the wrong leprechaun. Web video budgets are not the same as feature films or commercial spots. With web video and podcasting, the key to making money is efficiency. Figuring out how to do more with less is the guiding principle. In this section, we explore practices that affect the bottom line.
With web video, you need your shoots to run smoothly and efficiently. You will not be able to get the most out of your shoots if you’ve based your preproduction on bad information. You really want to know the goal of the shoot, the objectives of the shoot, how many episodes you are trying to accomplish, and that the client, the talent, and the director have the same expectations. We have found that we can record more than 25 episodes in a day if we plan properly and the talent is prepared. The bottom line here is efficiency. Be efficient, have a plan, and execute the plan with the minimum number of resources, and you’ll do all right.
To learn how to make great web video check out Professional Web Video.
Keep it Short
I have never met a video that wouldn’t benefit from some editing. The whole purpose of video is to compress time and distill a message to its essence. It is important that you refine a project by continuing to strip away its unneeded parts. Never have I heard an audience complain that a video was too short. There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project. Do your best to strip a project down to its essence and only add what is needed.
The Five W’s for Refining a Show Concept
Here are some simple questions for making your web video better. Be sure you can answer these.
- Who—Who is going to watch the show? Who is going to host the show?
- What—What topics will the show cover? What genre or format will it use?
- Where—Where will the show be recorded? A studio? On location?
- When—When will the show come out? Daily? Weekly? Monthly?
- Why—Why would a viewer subscribe? Why would they come back?
To learn how to make great web video check out Professional Web Video.
The Business of Intranet Web Video
Creative professionals know the impact that video has when it comes to changing minds, hearts and attitudes. Nothing is more compelling or effective than powerful visuals combined with meaningful words. With all of this possibility for persuasive message delivery, why then is video in the workplace frowned upon so often? Many corporations have blocked access to most web video portals. Some even go as far as to remove media player software. Their concerns seem to focus on reducing wasted time and protecting employees from inappropriate materials.
Read the whole article over at Creative COW for free – http://magazine.creativecow.net/article/the-business-of-intranet-web-video/
Want Better Web Video? Keep it Short.
Here’s a simple idea: Keep your web videos short. It is better to have ten 4-minute episodes than one 40-minute episode. We try to keep our web videos to less than 10 minutes (in fact less that 5 in almost all cases).
Web videos tend to be consumed during things like work breaks, downtime, and airplane flights. Others will use them during commutes on the morning train or the subway. Think of web video and podcasts as portable, on-demand learning or entertainment. Remember that your audience is often watching web video on portable media players with small screens. Be sure to keep the total run time low to avoid viewer fatigue.
In the training videos we produce, we try to limit topics to one per episode. And if a single topic takes more than 10 minutes to explain, then we’ll split the video into two or three parts. This way the viewer can download Part 1 and start watching it while they’re waiting for the rest to download or be released. There’s nothing wrong with multiple parts. That’s the whole concept of serializing a web video into an actual series that builds up a subscription and viewership base.
To learn how to make great web video check out Professional Web Video.