This is the hardest message for most photographers to accept. You cannot truly make a professional video in isolation. Am I saying that one person can’t do everything? No. But can they do it well? Consider the following.
- Video projects often have firm deadlines – Whether it’s an air date, a live event, a corporate meeting, or a project launch. Deadlines are standard in the world of video, having a team means bench strength and safety in numbers.
- You’ll make more money doing what you do best – How many photographers are magazine publishers? Do they sell the advertisements and write all the stories? What about when publishing a book... do they fire up their personal printing press? The point here is that a photographer should do what they do best. That tends to be direct the talent, pick the locations for shooting, lens the project, and carry their creative vision through the editing and graphics stages. I am not saying you should avoid editing or motion graphics, but you may be pretty slow (especially when you first start). I say try anything three times… but if you find you hate the work or you are turning down other jobs... then its time to move on. You can always find people who want to do parts of the job you are weakest at… plus they’ll likely be far faster than you. This will let you shoot more and line up more business through your contacts.
- The creative mind is like a hive – Adding additional people that you trust can really lead to a better product. I find that having other professionals around keeps me from slipping into my old habits. It also leads to creative discussions that push the envelope and lead to a better outcome.
I'll be presenting two full sessions to help professional photographers who want to move into video. Come learn the ins and outs of business at the American Society of Media Photographer's Strictly Business 3 Conference (Philadelphia & Chicago).