Apple

OSX Lion Windows Driving You Nuts?

When it comes to my laptop, I'm a bit of a control freak. I live or die professionally because of this machine.

I've been very happy with the OSX Lion upgrade, except I was missing a lot of controls in the Finder windows.

By default, your windows will look like this...
window 0

Or like this (depending on your previous preferences).

Window1

The key is to go under the view menu and turn on several options:

  • Show Path Bar
  • Show Status Bar
  • Show Sidebar


Now your windows will look like this.:

window2

Much greater control. You can quickly switch between common folders with the sidebar. You can also drag items into the sidebar to add them. You can also press Command , or choose Finder > Preferences (when in the Finder) to customize windows more.

status

Along the bottom you see a clear path of where you are working. Importantly for me is a status of how full a drive is getting. When working with videos and photos its easy to overfill a drive (which can lead to major performance issues or corruption). I try to leave 10% of a hard drive free at all times. If I get to 5% I start removing things to backup.

While I'm at it, here's a useful tip to switch folders. If you command-click on a folder name, you'll get the whole path. You can now switch to a parent directory very quickly. If viewing the Path Bar you can also click in the string to switch folders.

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A Good Argument for Larger Type

Ch 04 Start

Remember when your mom used to yell at you for sitting too close to the TV? Now look at you, just inches from your computer's screen.

When designing video graphics, speaker slides, or even websites, you’ll likely use type that’s entirely too small. Remember, use a larger font and get some distance between you and your monitor. Get up, and stand a few feet away for a while (or even stand in the back of the room for slides. Review your graphics from a more reasonable vantage point.

For more on design... check out these books:


NY Post Conference Returns October 11–13

hpbannerblast

Just a quick reminder to SAVE THE DATE: October 11 - 13, 2011. The New York Post Production Conference in New York City. The show features dozens of expert training sessions for video, TV, film and new media professionals.

3 full days of expert training in multiple tracks
Sessions taught by
industry experts
Certification prep class & exams for Final Cut Pro & Avid Media Composer 5.5.
Browse the Show floor with hundreds of exhibitors at the
Content & Communications World Expo

See the full schedule here.

For more information visit the NYPPC website.

REGISTER NOW by early bird date to save!

An Update About PluralEyes and FCPX

PluralEyes

I've been a big fan of PluralEyes since I first met Bruce Sharpe (its inventor) at Podcast Expo (nearly five years ago).
We use this product for both multi-camera projects and DSLR sync sound workflow.

We use it both in Final Cut Pro and Premiere Pro. Unfortunately, it can't work in Final Cut Pro X yet. I've pushed this tool to many of you, but wanted to let you know about its future.

Here's a quick update on the status from Bruce.

PluralEyes and Final Cut Pro X Questions and answers

We are getting lots of questions about PluralEyes and Final Cut Pro X. Here are the answers.

Q: Does PluralEyes support FCP X today?
A: No

Q: Will PluralEyes support FCP X?
A: As with any new host release, we intend to support FCP X as soon as we can, but the technical information that we need to do so has not been released yet. In the meantime, the engineering team has begun the process of analyzing FCP X.

Q: When?
A: We can't make any promises. We haven't seen the technical specs to know how much effort will be required and we don't know when those specs will be available.

Q: Will it be a free upgrade?
A: Yes, for anyone who bought PluralEyes (for FCP 6 or 7) recently.

Q: I thought I detected some weasel words in that last answer.
A: Our updates have always been free up until now. We can't guarantee that an FCP X update will be free for those who didn't buy recently, but that would be our preference.

Q: I see other plug-ins are supporting FCP X already. Why aren't you?
A: There are several different developer kits. One of those has been released and is being used to update some plug-ins. The one we need has not been made available to us.

Q: What about those of us still using FCP 6 and 7?
A: PluralEyes will continue to support those versions for some time and through subsequent releases.

Q: Hey, wait. Doesn't FCP X have auto sync built in?
A: As expected, a basic auto sync feature has been included in FCP X. We also expected that PluralEyes would be able to add value to FCP X, and our experience with it has confirmed that. We have heard from several customers that they still want PluralEyes.

Q: I need PluralEyes for FCP X! Can't you do something?A: We're doing everything we can think of. If you would like to make your wishes known to Apple, they provide a page where you are invited to give feedback about Final Cut Pro. http://www.apple.com/feedback/finalcutpro.html.

Best regards, The PluralEyes Team


Do note... PluralEyes and the companion product DualEyes are cross platform and available for several editing platforms.

More Questions Raised by the Final Cut Pro X FAQ

fcpxfaq

Apple just posted an FAQ document that addresses the top questions. This is a certainly step in the right direction (open communication always is). I respectively submit my commentary and additional questions to respect additional clarification.

Gary Adcock contributed to this article and added clarification.

Readers, please add to this list in the comments section.

Import


Can I import projects from Final Cut Pro 7 into Final Cut Pro X?

“Final Cut Pro X includes an all-new project architecture structured around a trackless timeline and connected clips. In addition, Final Cut Pro X features new and redesigned audio effects, video effects, and color grading tools. Because of these changes, there is no way to “translate” or bring in old projects without changing or losing data. But if you’re already working with Final Cut Pro 7, you can continue to do so after installing Final Cut Pro X, and Final Cut Pro 7 will work with Mac OS X Lion. You can also import your media files from previous versions into Final Cut Pro X.”

  • If we are willing to lose some data, what could be imported?
  • Can we import the bin structure of a project to use existing organization?
  • You say that there is no way to translate or bring in old projects. Can we definitely take this that there will be no way now or ever?


Gary thinks that the question becomes how much can be brought in and how much of the previous structure is not translatable to the new app. Gary thinks that it should be possible to import the media files into a FCP X event. Folders and subfolders could carry over the existing naming conventions and folder nesting as Smart Collections and use the folder structure to achieve hierarchy via keywording.


Can I import my video directly into Final Cut Pro X as I could in Final Cut Pro 7?

“Yes. Final Cut Pro X allows you to import video from a wide range of devices, including many AVCHD-based cameras and DSLR cameras. You can find a list of supported cameras here: http://help.apple.com/finalcutpro/cameras/en/. The list will grow as we continue to test and qualify new cameras.”

  • We also use decks to ingest media too, what about them?
  • Any plans for device control for decks and standard protocols?


Gary thinks that third-party tools will be required for acquisition and playback of tape-based media, and are not yet available. He feels that Log and Capture is gone. Options like serial control will be in the hands of the hardware manufacturers.

  • How about third party capture cards?
  • What about Firewire based capture devices like the AJA IO HD?


Gary says that there is billion dollar ecosystem built around Final Cut Pro. He feels confident that there will be devices and they will be able to do more that output a Mirrored Desktop signal. He is of the opinion that this is the number one priority at this time for Apple. However he wants that just like how most three year old capture cards do not work with FCPX, users should not expect older capture hardware will likely need to be replaced too.

"Some camera manufacturers will need to update their import plug-ins to work with the new 64-bit architecture of Final Cut Pro, and we are working with them to provide these updates as quickly as possible. Until then, you can use your camera manufacturer’s import software to convert video for Final Cut Pro X."

  • Which manufacturers are you working with?


"For example, Sony offers an XDCAM Transfer application that allows you to convert XDCAM video without transcoding so it can be imported into Final Cut Pro X. You can find more information here: http://support.apple.com/kb/HT4724. If you are working with RED cameras, you can use the free RED software REDCINE-X, designed to transcode RED RAW video to ProRes for use in Final Cut Pro X: https://www.red.com/support/all/downloads.”

  • What if we don’t want to transcode to ProRes (defeats the purpose of Raw workflow for many)?
  • What about Arri Alexa?
  • How about camera raw formats for time-lapse?
  • Any plans to recognize the advanced metadata created by high end cameras? Many use FCP7 XML side car files, how do we access this data?


Gary points out that Raw is a viable workflow for many users, however, that long form or documentary projects have always done the Online / Offline process to keep the overall media size somewhat manageable.


Editing


Can I edit my tape-based workflow with Final Cut Pro X?


"Yes, in a limited manner. Final Cut Pro X is designed for modern file-based workflows and does not include all the tape capture and output features that were built into Final Cut Pro 7. Final Cut Pro X does support FireWire import for DV, DVCPRO, DVCPRO 50, DVCPRO HD, and HDV. In addition, companies like AJA and Blackmagic offer free deck control software that allows you to capture from tape and output to tape."

  • Are you saying that anything to do with tape, outside DV and HDV, is up to third-parties?
  • What about other decks (such as those from Panasonic) that can use FireWire to pass DVCPRO and DVCPRO HD data?
  • What APIs have you opened up? In other words what features are possible if third-parties choose to use them?



Does Final Cut Pro X support multicam editing?

"Not yet, but it will. Multicam editing is an important and popular feature, and we will provide great multicam support in the next major release. Until then, Final Cut Pro X offers some basic support with automatic clip synchronization, which allows you to sync multiple video and audio clips using audio waveforms, creating a Compound Clip that can be used for simple multicam workflows."

  • By next major release, do you mean version 2?
  • Historically there has been approximately two years between major versions, can you comment on a timeline more specifically?
  • By simple multicam workflows , do you mean two angles?



Does Final Cut Pro X support external monitors?

"Yes. If you have a second computer monitor connected to your Mac, Final Cut Pro X gives you options to display the interface across multiple monitors. For example, you can place a single window — such as the Viewer or the Event Browser — on the second monitor, while leaving the other windows on your primary monitor. Like previous versions, Final Cut Pro X relies on third-party devices to support external video monitoring. We’ve been working with third-party developers in our beta program to create drivers for Final Cut Pro X, and AJA has already posted beta drivers for its popular Kona card: http://www.aja.com/support/konaNEW/kona-3g.php."

  • Will we be able to mirror that second window to two places?
  • What color space is that second monitor going to function in?
  • How can we view a true video signal on that external monitor?
  • Any plans to support a second computer monitor and an external video monitor at the same time?
  • Will devices like the AJA IO Express and IO HD as well as Matrox MXO line work for laptop users and those with limited card slots?


Can I save different versions of my project?

"Yes. Final Cut Pro X automatically saves your project during the editing process, so you never lose your work. If you want to save a version of your project, with or without duplicate media, select it in the Project Library and choose File > Duplicate Project."

  • Will I be able to choose a Restore command to go back to a specific point in time?
  • Can I set a control for how often FCPX saves? Currently it appears that the app is literally saving every keystroke and movement.
  • Can I view separate states of an autosave so I can choose to compare two versions of a project based upon their time stamp?

Are keyboard shortcuts in Final Cut Pro X different from those in Final Cut Pro 7?

"Many keyboard shortcuts for navigation, start/end marking, and tools are the same in Final Cut Pro X and Final Cut Pro 7. Some keyboard shortcuts have changed to support new features. Final Cut Pro X offers powerful keyboard customization, and you can view and modify keyboard shortcuts at any time by choosing Final Cut Pro > Commands > Customize."

  • Is there a way to save my settings to move to another machine?
  • How can a user backup their settings?

Can I use my third-party plug-ins in Final Cut Pro X?

"You’ll be able to use them as soon as they are updated. Because Final Cut Pro X has a modern 64-bit architecture, third-party plug-ins must be 64-bit too. Final Cut Pro X already supports 64-bit Audio Units plug-ins. For motion graphics, third-party developers can build effects, titles, transitions, and generators as templates in Motion 5 for use directly in Final Cut Pro X. Developers can also build 64-bit FxPlug 2 plug-ins for Motion 5, and integrate those plug-ins into templates that can be used in Final Cut Pro X. These templates, together with any associated FxPlug 2 plug-ins, will work in Final Cut Pro X even if Motion is not installed on the computer."

  • In the future, will you release the plugin specifications before the day of software release to give developers adequate time to develop? It is very inconvenient to keep having your tools break because of secrecy.
  • Is there a way to create a bundle installer as well as to protect the work if you develop effects or templates using Motion?
  • Will Apple offer a market place (or open the App store) to help distribute these effects?

Media Management


Can I specify a scratch disk location?

"Yes. When you import media, you can specify the Event and the drive where you’d like to put it. You can also specify where you’d like to put your project. In Final Cut Pro X, a project and its rendered media always travel together in the same folder, so it’s easy to move projects between different hard drives and computers."

  • Many prefer to keep projects on one drive and renders and media on another drive, is this workflow possible?

Currently the only choice seems to be to keep the render files and project files together, which can place a performance hit on your system drive. The alternative is to place your project files on the media drive which makes project recovery difficult after drive failure.

Can I share projects with other editors?

"Yes. You have several options for sharing projects. You can hand over just the project file, and the recipient can reconnect the project to his or her own copies of the Event. Or you can send the complete project and Event as a package to another editor. Final Cut Pro X includes options for duplicating, moving, and consolidating projects and associated media to streamline sharing between editors."

  • Will we gain the ability to trim unused media using handles? This allows a project to be consolidated to a smaller package.


Can I store media in locations other than my system drive?

"Yes. Turning off the “Copy files to Final Cut Events folder” option leaves the imported files where they are currently located. You can also move the project and associated media at any point during the editing process by dragging the project to another mounted hard drive within the Project Library."

  • Can we gain some easy setup options that make this simpler? I find that I need to take 11 steps in order to prevent transcoding. I must uncheck options for both import and automatic rendering?
  • When will we see support for many popular networked drives formats that are not HFS+? Many are also reporting issues with gigabit ethernet, please address?



Can I hide Events that I am not working on?

"Yes. You can hide Events in Final Cut Pro X by moving them out of the Final Cut Events folder. In the Finder, navigate to the /Users/username/Movies folder and create a new folder. Then move the Events you are not using out of the Final Cut Events folder and into your new folder. The moved Events will no longer appear in Final Cut Pro X. If your Events are located on an external drive, you can move the Events to a new folder on that drive, or you can simply unmount the drive."

  • Are you open to other options?
  • How about the traditional concept of a project file?
  • What about the approach of Apple Aperture which uses multiple libraries that can be easily switched between on import?



Export


Can Final Cut Pro X export XML?

"Not yet, but we know how important XML export is to our developers and our users, and we expect to add this functionality to Final Cut Pro X. We will release a set of APIs in the next few weeks so that third-party developers can access the next-generation XML in Final Cut Pro X."

  • Are you saying that it will be the same type of XML that is supported currently by numerous manufacturers industry-wide? Or is this a new version?
  • In order for export to be useable, XML exports would have to be able to conform to the industry standards for inter-device communications
  • Will this ability cost us extra money like the OMF export option or will it be built-in?




Does Final Cut Pro X support OMF, AAF, and EDLs?

"Not yet. When the APIs for XML export are available, third-party developers will be able to create tools to support OMF, AAF, EDL, and other exchange formats. We have already worked with Automatic Duck to allow you to export OMF and AAF from Final Cut Pro X using Automatic Duck Pro Export FCP 5.0. More information is available on the Automatic Duck website: http://automaticduck.com/products/pefcp/."

  • You say when the API’s are available... is that dependent on Apple or another company to make these available?
  • Are these features waiting on the hardware API set as defined for Lion?
  • What is the priority of these features? Is it this version or the “next major release”?

Can I send my project to a sound editing application such as Pro Tools?

"Yes; you can export your project in OMF or AAF format using Automatic Duck Pro Export FCP 5.0. More information is available on the Automatic Duck website: http://automaticduck.com/products/pefcp/."

  • Any plans for native support?



Does Final Cut Pro X allow you to assign audio tracks for export?

"Not yet. An update this summer will allow you to use metadata tags to categorize your audio clips by type and export them directly from Final Cut Pro X."

  • Will this be a bundled feature or one that requires a third-party plugin?
  • Can we actually view and organize tracks in the timeline?
  • What about clips that are reused in different ways?
  • Will this still require a plug-in like the one made by Automatic Duck to fully function?

Can I customize my export settings?

"Yes. Compressor 4, available from the Mac App Store for $49.99, allows you to create a wide variety of custom export settings that you can use in Final Cut Pro X. The most popular export options and formats, including ProRes and H.264, are already built into Final Cut Pro X."

  • What about using the media manager to go to other codecs from companies like Cineform and Avid?
  • What about choice on import for more than two codecs?


PurchaseCan I purchase a volume license?

"Final Cut Pro X, Motion 5, and Compressor 4 Commercial and Education Volume Licensing will be available soon via the Apple Online Store for quantities of 20 or more. After purchasing, customers will receive redemption codes they can use to download the applications from the Mac App Store."

  • What about 5 users licenses? 10 user?
  • How does a company purchase more than one license without using multiple credit cards or iTunes accounts?
  • How many machines can a single copy be installed on?
  • How many users can use it at once?

All in all, a good start in the right direction. Please add your questions below. Hopefully the official Apple document will keep growing.

How to Render Less in FCPX

Got a great tip from a friend... You can work natively in Final Cut Pro X. You just need to change some settings to overcome its desire to eat up disc space. Start by launching Final Cut Pro X. Be sure to keep an eye out for Abba Shapiro's forthcoming title.

Playback Settings

You need to adjust how media is played back as well as rendered.

Final Cut ProScreenSnapz001

  1. Choose Final Cut Pro > Preferences.
  2. Click the Playback button.
  3. Uncheck the Background render box.
  4. Check use original or optimized media.
  5. Set Playback Quality to Better Performance.


Importing Settings

Now it's time to adjust how media comes into the system.

Final Cut ProScreenSnapz002

  1. Click the Import button.
  2. Uncheck Create optimized media.
  3. Uncheck Create proxy media.
  4. Uncheck Copy files to Final Cut Events folder.
  5. Close the preferences panel.

There you have it... looks like its possible, it just takes some extra work to disable the many preferences that will want to transcode or render.

The Final Straw that was FCPX

There has been a lot of collective wondering going on lately. People keep asking me and many others why we are so upset by the release of Final Cut Pro X. Why is it a bad thing? Both apps can still be installed ... right? The price is more affordable ... right? The needed updates will come eventually ... right?

The release of Final Cut Pro X was the defining moment for many. In my line of work, I get to interface with a lot of video editors and other video professionals. I have spoken at numerous user groups and conferences. As a forum leader and podcaster for Creative COW, I have been hearing complaints for years. I also get to sit in edit suites with clients. The waiting for transcode on import as well as the 32-bit nature of Final Cut Pro 7 has caused a lot of impatient waiting in edit suites around the globe.

Final Cut Pro X was supposed to fix this. At least that was the belief most held. It would be “awesome” we were told. I guess that can mean different things.

People are not breaking up with Apple because of what Final Cut Pro X is. They are ending their relationship because their fears have been confirmed. I present to you a summary of the issues that have people freaked out. Please pass this list on to anyone who asks you what the big deal is. These are my 10 reasons that people are switching.

These are just opinions. Opinions formed by my interactions with many and my professional experiences and connections.

The Long Wait

The release of Final Cut Studio 3 was seen by many as a stopgap. DVD Studio Pro removed its HDDVD features. Color saw a .5 bump up. Other apps saw improvement but nothing “killer.” The biggest feature seemed to be the Share menu (which added several export capabilities and speed). And we got more flavors of ProRes (nice, but nothing that impressed my clients). In terms of life, it was an appetizer to hold us over to the main meal.

Here is the summary of events according to Wikipedia (http://en.wikipedia.org/wiki/Final_Cut_Studio).

NAB 2007 – Final Cut Studio 2 [14]: Final Cut Pro 6, DVD Studio Pro 4, Motion 3, LiveType 2, Soundtrack Pro 2, Color, Compressor 3

July 2009 – Final Cut Studio (2009) [15]: Final Cut Pro 7, DVD Studio Pro 4, Motion 4, Soundtrack Pro 3, Color 1.5, Compressor 3.5

The pent up demand from 2007 made this feel like a four year wait form many. A wait filled with little communication about the vision or future. In tough economies, people want leadership that is visible and clear. They want to be able to talk to the companies that work with at industry events and trade shows, not just their local shopping mall.


The Warning Signs

There were lots of warning signs that had people concerned about the future of Final Cut Studio. For example:

  • iPhoto got several key features like Faces and Places well before its professional sibling Aperture.
  • Aperture saw its priced slashed several times and its sales soar on the App Store. I think this proved to Apple that make applications approachable and affordable could make them more profitable.
  • The App Store model also doesn’t offer upgrade pricing. Currently, a person must pay nearly $400 to get three applications. In the past, they paid $500 for seven applications as an upgrade (in fact it was only $299 for FCS3).
  • This article here (http://t.co/ET3Qa3w) does a great overview of the demise of Apple’s pro products like Shake, Cinema Tools, Logic, and more.


This of course takes us to the current release. People are nervous when updates to applications like Color, Soundtrack Pro, and Cinema Tools are gone. Broadcasters and large facilities which spent significant resources investing in Final Cut Server are also less than pleased. People aren’t sure what to think when such large holes are left open and no one is talking from the company.

The Market Evolves

There have been a lot of questions about how people could be jumping ship so quickly. How can you go back to Avid? Why are you switching to Premiere Pro? People did not make these decisions overnight.

I myself stopped by both the Adobe and the Avid booths at this year’s NAB. Both companies have also been actively supporting user groups (even groups that use to be exclusively Final Cut Pro). Professionals have been looking over the fence since the release of Final Cut Studio 3.

They want the following features:

  • Native Editing – True ability to import media without having to transcode first. We got that in FCPX sort of... it just keeps transcoding in the background.
  • 64-bit Support – We buy expensive computers, please see those processors and RAM so we can make our deadlines.
  • GPU Acceleration – This too is implemented in FCPX. Unfortunately the hardware requirements were released after FCPX and after many found out that their systems would not be supported by the new application.
  • Support for Third Party Hardware – Final Cut Pro boomed thanks to great manufacturers like AJA, Blackmagic Designs, Matrox, and others. The ability to use a wide range of hardware (as well as storage choices) was the key selling point to many customers. Products like Avid were a closed technology for many years (but even they have changed). Apple says they are open, but shipped a product which for the most part ignores or cripples third party hardware. Folks aren’t mad about the $299, its what that $299 does to the monitor, deck, and capture card (estimated price $10,000–$50,000). I have also heard from film editors and colorist who are baffled why they control surfaces for color grading and audio mixing don’t work.

Open Standards

In a given week, I will use most of these formats: XML, layered Photoshop files, AAF, OMF. I will also capture and output to tape (far more often than I like to).

With Final Cut Pro 7, Avid and Premiere Pro, I can exchange projects. I can go to ProTools, Audition, or Soundtrack Pro for an audio mix. I can send to Apple Color or DaVinci Resolve for color grading. I can export via XML and easily exchange footage with After Effects for compositing or motion graphics.

Professionals want to run around the entire playground, not just sit inside a single sandbox (especially when that sandbox keeps getting smaller).

Open Communication

In today’s market ... it takes vision. New products are not visionary if customers can’t understand them. Customers don’t want to be told what they want, rather they want to feel that their company of choice is listening.

The amount of noise on the net over this release is insane. Look at Twitter with the hashtag #fcpx. Visit the Final Cut Pro X forum at Creative COW (http://forums.creativecow.net/finalcutprox). Read my response to the New York Times (http://www.richardharringtonblog.com/files/fcpx_response.php).... They changed their review the next day thanks to people like you.

What’s missing in all of this is a statement from Apple. Instead they have responded through a few bloggers and trainers. What people want is a road map. What features do you intend to keep. What can we expect to see in the future. I know its difficult to say when... but something. I really like what Adobe did here – http://tv.adobe.com/watch/industry-trends/adobes-vision-for-professional-video/. I also like that they are all over social media and blogs and forums. I can interact and I can get answers. That really does matter and is the greatest factor when it comes time to decide where I spend my money.

Native/RAW Workflows

I know we mentioned this point, but it bears repeating. Native and RAW workflows matter. Camera technology is amazing these days. Efficient codecs for storing video in high definition. Several camera even offer raw capabilities (whether shooting stills for time-lapse on a DSLR or market leaders like RED and Alexa).

Last week I got the joy of working with Vincent Laforet (http://www.laforetvisuals.com) for a few days. We did a bunch of Raw time-lapse and played with RED Epic footage in 5K HDR. My mind was blown away by what we could do with the source material. This is the future. By the way we have something in common, he’s switched to Adobe Creative Suite for his RAW and time-lapse workflow.

But every day at my own shop we are pulling in tons of media shot on Panasonic P2 cameras and DSLRs. I can work with this material immediately in Adobe or Avid.

While some say that you can in Final Cut Pro X, you’ll quickly notice a key difference. The material wants to transcode to ProRes. Even if you import natively, as soon as you adjust or modify it transcodes. It wants to transcode on import, you can disable it. But time and time again, as soon as I work with the files, they begin converting. In the course of a normal edit gigabytes of render files (even unused ones) pile up. Why can’t I pay the render tax on final export instead of filling up my drives with files I don’t want?

An Existing Ecosystem

Apple was a popular solution because it worked so well throughout the facility. We had hardware options for storage, capture, and monitoring. We had a rich system of supporting applications like Plural Eyes, After Effects, Photoshop, and more. We had thousands of plug-ins to choose from.

We are told that we will have those choices. What I hear often is that Apple was so secretive that they have only released some of the technology needed at this point. Most developers and hardware makers got their copies of the software that I did.

It’s a partnership. We bought into Apple because it was the captain with a great team behind it. What we get from others (and even Apple in the past) is support for entire workflows on day one of launch. People don’t want to give up on their total investment just to get a few new features. Especially when those features already exist in other tools on the market.

The Version 1.0 Argument

Most of the Apple Certified Apologists (not my term) keep arguing that this is a version one product. Don’t worry, the features will come. Surely we’ll see XML and multi-camera support and the ability to import projects. What makes you so sure?

  • When you launch Final Cut Pro X it says version 10.0. (For an interesting commentary see Steve Hullfish’s article – http://provideocoalition.com/index.php/shullfish/story/proof_that_fcp_x_is_really_just_imovie_-_directly_from_apple/)
  • When you have 11 years of functionality, you don’t expect to have to start over. (For a laugh, watch this – http://www.youtube.com/watch?v=SgXUh1HrYOw&feature=share.
  • There are paradigms that people want to follow. Just because you invent something new doesn’t mean you destroy the way people have worked for centuries. Good software is flexible, allowing people to work they ways they like. If a new (or “better”) way coms along, you let people choose to migrate at their own pace.

The Walled Garden

So here’s the truth ... when it comes to hardware, I give most of my money to Apple. I’ve been buying Macs since my days at Drake University in 1990. For more than 20 years, I’ve chosen Apple hardware. For ten years, I’ve stood in front of professional conferences and presented off Mac hardware.

I’ve bought every iPod, iPhone, and iPad. I have filled my company with their products as well as my home. I think I’ve convinced more than 100 people to get an Apple TV.

I am an Apple fanboy (but perhaps I am now recovering).

I’ve started to use other people’s stuff. I’ve played with a Droid phone. We have some smoking fast PC’s in the office from Dell that just chew through motion graphics and video production tasks. I have more choice.

Choice isn’t always good ... it can make support difficult. But choice is becoming less and less a factor with Apple products.

  • I cannot choose where I buy their software. The VAR network offered a valuable service of configuring machines and supporting them to many clients.
  • I can only get support on the software on day one from the two trainers they choose to give advanced access to the software.
  • I cannot choose third party tools or hardware with any confidence.
  • I have to wait months (if not longer) for small developers to catch up and get plugins working. Many are choosing not to or are at least taking a wait and see approach.

The Trust Factor

This takes us to the final point. Can you expect that the investment you make today will work in the future? Can you invest in training your employees so they are ready for the future? Can you trust Apple?

I am going to speak no further ... that is a personal decision for you to make.

-Richard M. Harrington, PMP

Motion Graphic Resource Books

bookstack

A lot of resources are available that can impact your designs. The following list offers a few that we find most essential. This list is not exhaustive, but think of it as my "top picks."

Typography

Color

Design