Business

Finding Your Tribe Online

TAP 2013 FindingTribes from Richard Harrington on Vimeo.

This is a preview of TAP!2013 — A conference I am helping organize about digital publishing and content.

The widespread use of social networks has fundamentally changed how human beings connect and communicate. In this session, TAP! speaker Alexandra Gebhardt will help you learn how to find your audience ‘tribes’ so you can maximize the impact and exposure of your content and connect with your readers.

We will review the differences in behavior, language, and culture across various social networks including Facebook, Twitter, YouTube, LinkedIn and others. You will leave understanding how to fine-tune your content to appeal to the passion and tribe of each audience, the inherent traits that make us ‘human’ and encourage us to help, create conversations, and take action.
You will also learn how to think differently about your target audience and find creative ways to attract new readers who are excited about your content.

Want to save $15 off the con

Free Webinar from the Smartest Person I Know on Twitter

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I'm one of the organizer's for a brand new conference called TAP!2013. It's all about digital publishing, social media, app development, and thriving in the new world of digital content creation. To give you a free taste, I'm hosting a webinar with the super savvy Scott Bourne.

Plus if you register for the webinar, you'll get a discount code for the webinar that will add up to $300 off the registration price (nearly half off!).

TAP! 2013 FREE WEBINAR: Using Twitter to Build an Audience: How to Attract an Audience for your Digital Publication or Mobile App


Wedenesday, November 14th, 12:00pm EST

Twitter is one of the most powerful marketing tools on the planet, and it’s absolutely free. But knowing how to make it work to your benefit while still attracting and holding an audience takes work. In this free TAP! webinar, Podcasting experts Scott Bourne and Rich Harrington will discuss the best practices for attracting, building and maintaining your Twitter audience and how to market to them without sounding like a constant commercial. They’ll also talk about how to datamine Twitter for leads.

Join us Wednesday, November 14, at 12:00pm EST!
Sign up for free HERE

Free Webinar – Finding Your Audience Tribes in a Hyper-Social Digital World

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The widespread use of social networks has fundamentally changed how human beings connect and communicate.

In this free webinar, TAP! speaker Alexandra Gebhardt will help you learn how to find your audience ‘tribes’ so you can maximize the impact and exposure of your content and connect with your readers.

We will review the differences in behavior, language, and culture across various social networks including Facebook, Twitter, YouTube, LinkedIn and others. You will leave understanding how to fine-tune your content to appeal to the passion and tribe of each audience, the inherent traits that make us ‘human’ and encourage us to help, create conversations, and take action.

You will also learn how to think differently about your target audience and find creative ways to attract new readers who are excited about your content.

Register for FREE here.

Check out the whole TAP!2013 conference.

When it Comes to Video… Keep it Short

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I have never met a video that wouldn’t benefit from some editing. The whole purpose of video is to compress time and distill a message to its essence. It is important that you refine a project by continuing to strip away its unneeded parts. Never have I heard an audience complain that a video was too short. There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project. Do your best to strip a project down to its essence and only add what is needed.

Be sure to join me at the TAP 2013 conference where I’ll share best strategies for keeping your videos watchable.

Preparing For Going In Front of a Video Camera

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In your quest to create digital content, video is a likely medium you’ll work with.  Going in front of a video camera can be very stressful.  Here are a few tips so you (or your subject) looks their best.

  • Bring at least one alternate set of clothing so you can change as needed if the clothes don’t look flattering on camera.
  • For those who are prone to sweat (especially under hot lights) revisit the old days and wear an undershirt
  • Herringbone, stripes, or small patterns do not look good on camera.
  • Keep your jewelry simple.
  • Do not wear bright white. Cream, eggshell, or a light gray is preferred for proper contrast on camera.
  • Consider wearing a light coat of makeup (typically a foundation or light cream). This is to help you look and feel your best. You can choose not to wear it, but all the top network folks do (even the guys).
  • Avoid enumeration or the phrase “Like I said before.” This can avoid lots of problems when the video is edited.
  • Don’t be afraid to stop and start over. If you feel uncomfortable or would like a moment to gather your thoughts, please take your time.
  • Relax. it will help you look and sound your best.


Be sure to join me at the TAP 2013 conference where I’ll share best strategies for keeping your videos watchable.

A Bigger Video Network

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While major sites like YouTube and Vimeo remain important, here are a few additional sites to keep in mind as you build your video distribution network:

  • 5min (www.5min.com)—Tutorial videos shorter than five minutes in duration.
  • Bing (www.bing.com)—Microsoft’s new search engine has a video directory.
  • Brightcove (www.brightcove.com)—A paid service that lets you target many outlets including mobile phones.
  • Dailymotion (www.dailymotion.com)—A broad interest site that also has distribution to many mobile devices.
  • GrindTV (www.grindtv.com)—A site for extreme sports videos.
  • Howcast (www.howcast.com)—The site specializes in educational videos and offers applications for both the Android and
  • iFood.TV (www.ifood.tv)—A site all about food.
  • Sclipo (www.sclipo.com)—A paid site that offers e-learnin systems.
  • Streetfire (www.streetfire.com)—A site for automobile enthusiasts.
  • StupidVideos (www.stupidvideos.com)—A site for humorous videos.
  • Videojug (www.videojug.com)—The site only offers “factual” content rather than entertainment.


For more news like this, be sure to read the
IAEPUB SiteYou also won't want to miss the TAP!2013 conference for Digital Content Creators.

Photofocus Podcast October 5, 2012


Download episode here…  or get it on iTunes
Host Rich Harrington has two guests on this week’s show
First we talk to photographer and photo educator
Jan Kabili.

  • How she switched from being a lawyer to fine art photography
  • What’s new in Photoshop Elements 11
  • Strategies for organizing a photo library
  • How to choose between Elements, Lightroom. and Photoshop


Then we head back to Photoshop World to catch up with wedding photographer and educator
David Ziser.

  • The challenging market of wedding photography
  • How do price yourself to make a living
  • Avoiding sticker shock with your clients
  • How to market yourself to new clients
  • Forging a relationship with your clients through social media
  • How he went from engineering to photography – ‘Dad, I have a real job’
  • Choosing what to sell, including digital copies
  • Taking the leap from amateur to pro



Thunderbolt and Lightning… Very, Very Frightening...

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This morning I started to think about the little things as I packed my bag for work…. "Dang, I sure have a lot of cables and dongles in here."

Apple seems to be leading the way in "innovation" on this front. If you want a smaller, thinner device, then those old bulky cords must go. After all, the whole world is wireless… right?

  • DVI + VGA — If I want to hook up to a projector, I'm carrying two adapters. One for DVI and one for VGA. While I'm happy HDMI is built-in… I still need to carry adapters to connect to 90% of the conference rooms and projectors out there. $29 + $29
  • FireWire — Remember FireWire? That connector that Apple told us for years stomped USB. Well I need to carry an adapter for that too. Except when you plug it in to the Thunderbolt port on the Mac, it doesn't put out enough bus power for most of my FireWire drives… meaning I also have to carry a power supply (and find another outlet) for my G-Tech portable drives. $29
  • Ethernet — Still relevant. Go to any hotel and the WiFi networks are often slower than a swamp in December. Want Ethernet… there's an adapter for that. $29
  • MagSafe — If I want to use any of the numerous power supplies I have, there's a $10 adapter for that. $10
  • iPod Cables – Why didn't I buy the iPhone 5? Well besides that fact that as a 4S owner it would cost me nearly full price (and the bump wasn't very big) I'd have to get all new cables. I'd need one for the car, work, laptop bag, and home. Add in the wife and suddenly that's 7 to 8 cables at $20 a pop. Want to adapt all those devices you have that use the old connector (from my heart rate monitor to a speaker dock)? Well those adapters cost $29 and $39. Yes the adapters cost twice as much as the new cables…. huh!?! Of course I still need to carry the old ones for the iPad since they won't make an adapter that goes the other direction. $19 + $19 + $19 + $19 + $29 + $39
  • Thunderbolt — This has been total vaporware. Try to buy a dock or port extender... nope. The cables are $50. The drives cost $100 more for the chassis. All for a 10% speed boost over USB3 for standard hard drives. Sure there are some desktop solutions that rock on the high end… but as a "universal" adapter that's "perfect" for drives, adapters, and displays… it just sucks. $150
  • Optical Drive – Need to get a DVD to install something (or burn a backup?) Nope. Gotta remember to pack the external drive and bring that too. $79

Oh… and what's really missing? The fact that I can't even connect a security cable to the laptop. There is no slot to attach a Kensington or other style lock to the device. So if you're on the road and need to walk away from the machine… don't.

Apple seems to be on a quest for thinner and lighter… but we're to the point where this means sacrificing core features. I'd like to be thinner and lighter too, but I can't think of any limbs or appendages I'd be willing to chop off so save some ounces and fit into a smaller space. Just like camera manufacturers are getting silly with the megapixel wars… Apple needs to slow down and actually look at what their customers need to do to get their jobs done.

Those cables and adapters I mentioned above add up to $500+. None come in the box… that's all extra cost. And if you do what I did, drop your adapter bag at home before you go on a business trip… prepared to be screwed. Even the Apple retail stores can't keep these things in stock. Apple you're missing the mark… start listening to what customers need and stop "saving us from ourselves."

The Most Useful Report for Media Pros

The Infinite Dial Report is one of the most important documents released each year. There are tons of facts about the consumption of TV, radio, Internet and more. It is a great report that will emphasize your communications strategy.

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THE INFINITE DIAL 2012: NAVIGATING DIGITAL PLATFORMS


Get Your Free Copy of the 2012 Study

  • Facebook, the dominant social media platform in America, increased its penetration in 2012. Today 54% of Americans 12+ have a personal profile on the service, up from 51% in 2011.
  • As observed in 2011, much of that growth stemmed from increased usage by older demographics (45+) while the service continues to be nearly ubiquitous among online Americans aged 18-44.
  • America’s increasing adoption of smartphones
  • A doubling in ownership of Apple iOS devices
  • The ongoing growth of social media, especially among adult demographics


A must read report for all digital content creators – The Infinite Dial 2012: Navigating Digital Platforms

Come to DV Expo in LA this Week

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I'll be speaking at DV Expo 2012 in Los Angeles this week – http://www.dvexpo.com

Use code ASMP for free exhibit pass and 15% off classes (enter at Step 3 of registration) http://www.dvexpo.com/content/dvexpo/packages_and_pricing.php. There's some great deals for students too.

I'll be teaching:

  • More than an Editor: Learning to be a Preditor
  • 10 Great New Reasons to use Adobe Production Premium
  • Building Budgets for Video Projects
  • Time Floats By: Creative use of Time-Lapse and Stop Motion
  • Innovation in Motion: What's new in After Effects CS6
  • Motion Control 3D: Bringing Your Photos to Life in Three-Dimensions
  • Hypersyndication: How to Publish Your Content on the Maximum Number of Screens and Devices